experience. In fact, the snapshot of arrested human postures 
by photography directed more attention to physical and 
psychic posture than ever before. The age of the photograph 
has become the age of gesture and mime and dance, as no 
other age has ever been. Freud and Jung built their 
observations on the interpretation of the languages of both 
individual and collective postures and gestures with respect to 
dreams and to the ordinary acts of everyday life. The physical 
and psychic gestalts , or “still” shots, with which they worked 
were much owing to the posture world revealed by the 
photograph. The photograph is just as useful for collective, as 
for individual, postures and gestures, whereas written and 
printed language is biased toward the private and individual 
posture. Thus, the traditional figures of rhetoric were individual 
postures of mind of the private speaker in relation to an 
audience, whereas myth and Jungian archetypes are collective